RU Marketing on Mobile?
A great way to engage consumers, get them to use your mobile apps and increase profits for the companies you work with is to cater to their hobbies. And with their fingers tapping and thumbs wagging away, something consumers are participating in more and more with their free time is texting.
Look Who’s Texting
They wear skinny jeans, they won’t move out, and according to a study conducted by the Pew Research Center, 18- to 24-year-olds send and receive as many as 110 auto-corrected text messages per day.
However, it’s 25- to 34-year-olds who are responding the most to text message marketing, with the highest average participation rate of any age group at approximately 58%. If you think about it, it all makes sense-those who are just getting their careers on track and starting families probably buy (and at the same time need to save) the most. So when a local business shoots them a text with an offer code to save 20% at their favorite boutique, mom-and-pop hardware store or family travel agency, it’s a great incentive to get them in the door.
