R U Marketing on Mobile?

RU Marketing on Mobile?

A great way to engage consumers, get them to use your mobile apps and increase profits for the companies you work with is to cater to their hobbies.  And with their fingers tapping and thumbs wagging away, something consumers are participating in more and more with their free time is texting.

Look Who’s Texting

They wear skinny jeans, they won’t move out, and according to a study conducted by the Pew Research Center, 18- to 24-year-olds send and receive as many as 110 auto-corrected text messages per day.

However, it’s 25- to 34-year-olds who are responding the most to text message marketing, with the highest average participation rate of any age group at approximately 58%.  If you think about it, it all makes sense-those who are just getting their careers on track and starting families probably buy (and at the same time need to save) the most.  So when a local business shoots them a text with an offer code to save 20% at their favorite boutique, mom-and-pop hardware store or family travel agency, it’s a great incentive to get them in the door.

And it goes without saying that push notifications have the same effect on consumers.  So selling push notifications to local businesses is a simple way to get them to interact with your app and boost sales!

Look Who’s Texting Too

Sure, if you check out who’s been winning all the text messaging speed tournaments in the past few years, it’s young teenage girls who spew’em out the fastest.  But in the world of text message marketing where you’re looking for a return on investment, it’s quality – not quantity – that matters the most.  And although Pew Research concludes that 25- to 34-year-olds are participating in text marketing campaigns the most, it just so happens that even the 55+ age range is utilizing mobile technology and letting it influence their consumer habits.

Basically, what we’re trying to say is that from teenage girls to young families and male retirees, everyone’s fair game and a potential responder to push notification marketing.

Benefits of Push Notification Marketing

Sending out text messages as a means of marketing allows local companies to distribute instant offers and discounts to their database of customers to build loyalty and boost profits.  However, push notifications not only help the small business, but they get consumers to interact with the mobile app you’ve created, enhancing your value to the company!  It’s also a simple way to keep consumers informed about new products, big sales and company updates.

In addition, consumers aren’t charged for receiving push notifications, whereas many people are still paying for text message plans on their smart phones.  Selling push notifications is a win-win-win action – a triple threat! – that keeps consumers engaged without costing them a dime, connects them to your app, and entices them to buy.

Drawing Conclusions

If the largest consumer group actually responding to text message marketing is between the ages of 25 and 34, you can assume that this group will also be most likely to respond to push notifications and interact with your mobile app.  However, you can’t pigeonhole them as the only people who will find value in your app.  You’ve got to make sure you’re keeping all consumer groups in mind to maximize your return on investment.

Plus, the more consumers that like your app, the more people there are to text about it to their friends.  And there’s nothing better than free word-of-mouth that will direct others to download your push-enabled mobile creations!

Article origination GoMobileSollutions